The Mambu brand is a visual representation of our positioning and philosophy. We drew inspiration for our entire visual identity from bamboo - a plant that embodies flexibility and stability like no other. Check out our brand video below:
We wanted to capture our core philosophy and composable banking really
epitomises best from the products and services we offer. This comes out in the
clear, new visual language we use - it’s confident, bold and more colourful.
The inside storyA fresh spin on a global brand identity
To wholly identify with bamboo, we chose a variation of it as our name, as in old Malay ‘Mambu’ stands for ‘bamboo’. At a deeper level, much like Mambu’s platform, our identity is designed for change and unpredictability. This visual theme that is inherently elastic and durable allows us to signal structure and flexibility simultaneously - a brand that is composable through-and-through.
Our identity has been fine-tuned to communicate the balance between our heritage and the perpetual motion of our business.
Elements of our visual language
With a fresh approach to using colour, illustration and typography, built with composable attributes in mind, Mambu’s new visual identity puts a fresh spin on the look and feel of our brand.
Building a flexible brand
Like bamboo, we continue to be green, but by introducing additional tones to the colour palette we allow new colour variants and strike a balance between young and mature. Same goes for other style elements - their added flexibility enables creative scalability of the brand. Our new visual language gives us the freedom to express how we work and who Mambu is as a company.