Malaysia’s first Islamic bank takes a digital leap with Be U
Bank Islam Malaysia Berhad (Bank Islam), Malaysia’s largest provider of Shari'ah-compliant financial products and services, has launched an innovative cloud-native digital banking app, Be U, on Mambu’s cloud banking platform.
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Bank Islam
About the customer
Established in 1983, Bank Islam is the first Islamic bank, and one of the most well-known and trusted brands in Malaysia providing access to comprehensive Shari'ah-compliant banking and financial services.
In response to changing customer expectations, in July 2022, Bank Islam launched Be U through The Centre of Digital Experience (CDX), a next-gen, customer-centric fully digital banking app targeted at the digital-native, younger Malaysian consumers.
Marketed as “Malaysia’s Friendliest Digital Bank”, Be U is a ground-breaking digital banking proposition featuring a first-of-its-kind technology stack that is set to become the blueprint for all future digital banks in Malaysia.
The challenge
Balancing digital innovation with core values
Bank Islam, through CDX, recognised the need to embrace digital banking as customer preferences rapidly shifted. The challenge was twofold:
- create a scalable, agile platform that could support rapid innovation and meet customer expectations,
- while also ensuring compliance with Shariah principles.
The goal was to develop a platform that could offer a fully digital experience, enabling Bank Islam to remain competitive in a fast-evolving market while staying true to its core values.
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