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Success Story

New10 is a digital lending spinoff by the Dutch banking giant ABN AMRO. The lender’s target market is small and medium-sized businesses who are looking for a simple and transparent process. New10 offers loans ranging from €20,000 to €1,000,000, and very fast, user-friendly processes and tools.

New10 logo
Customer base

2000 +



Mambu's role

Cloud banking platform

In 2016 ABN AMRO saw a shift in the market, and identified three key market trends:

  • they were faced with the arrival of innovative fintechs and bigtechs;
  • their need to change legacy systems and processes;
  • the need to seek out new market opportunities.

It was clear to ABN AMRO they could not respond to competitors on their existing technology and operating model. They decided to take an agile approach leveraging best-of-service cloud technologies. New10 was set up as an independent business, giving it access to the best of two worlds - the speed and agility of a fintech and the financial expertise, and resources of ABN AMRO.

From the start, New10 focused all development efforts on customer facing value creation, such as creating their own digital presence, being in control of UX, customer journey and data aggregation. To be able to direct their attention to business value coding and configuration, they chose to involve partners that offered lean, flexible and infinitely scalable solutions.

New10 took an entirely cloud-native approach, choosing Mambu as the core, composable banking engine and deploying on Amazon Web Services (AWS). The composable architecture let them choose the best, most innovative technologies available.

All components were easily integrated into a complete service via APIs, hosted in the cloud and built in complete isolation from the parent company systems. New10's MVP was ready in record time - just four months, and employing only a handful of people.

During this time, New10 actively collaborated with Mambu's CTO and COO, exploring how utilising Mambu can further strengthen their business model going forward. As a result of this partnership, New10 combines the best of two worlds: the characteristics of a flexible fintech with ABN AMRO’s deep financial knowledge and resources.

Born in the cloud, New10 was able to scale with a small team and experiment quickly and easily. As ABN AMRO’s convenient proposition for self-directed SME loans, New10 provides their clients with a strikingly modern user experience, fast onboarding, and a transparent 15-minute credit decision, whilst funds can be made available within two working days. Within the first six months of launch, New10 signed on more than 2000 accounts, resulting in more than 100 new loans. More than 65% of their customers were new to ABN AMRO, and the bank's Net Promoter Score increased to 60+.