TNW will once again bring back the vibe we've all been missing so much. They're bringing together international technology executives, top-tier investors, policymakers, scale-ups, and startups for two days of business, knowledge sharing (and fun). 2020 taught us the importance of resilience and that the tech industry thrives on connections and collaboration, so let's continue in this spirit!
TNW Conference, 30 Sept. - 1 Oct., live-streamed from Amsterdam
Are you excited for the next stage in tech event experiences? Join us at the 15th edition of TNW Conference, in-person and/or online.
Mambu will be on stage on 30 Sept. at 11:15 CEST with the session 'B2B? Don’t forget the C'.
B2B? Don’t forget the C.
30 September 2021, 11:15 - 11:45 CEST, virtual
To deliver value in our hyper-personalised world, B2B players need to make sure the consumer isn’t forgotten. From making-out on mobile to buddying-up on social, we focus on how successful fintechs are reimagining engagement and awareness for today’s connected customer-centric ecosystems.
This informal session shines the spotlight on how to think consumer, even when marketing business technology solutions. Participants will discover:
- What B2B marketers can learn from B2C
- How collaboration can help reimagine customer journeys and ignite growth
- Caring about your customers’ customers drives demand
Meet the speakers.
Laurel has 15+ years international marketing leadership experience across fintech and payments. In January 2021 Laurel joined Mambu to spearhead global marketing activity and evangelise their vision to change how banks and financial services are built. Prior to Mambu, she headed up marketing for Klarna in their key international expansion markets including the UK, US, Spain, Italy and Australia. In Laurel’s tenure, Klarna went from Unicorn to Decacorn. Laurel also spent many years at payments technology stalwart Verifone looking after their EMEA marketing activity.
Get in touch.
Reach out to our team to learn more about Mambu and our true SaaS cloud banking platform.