Mambu is the leading SaaS core banking engine. If you’re a customer of the largest digital bank in the EU, then you’ve probably interacted with our platform and didn't even know it. We are at the heart of what makes digital banks and lenders work - the system that processes banking transactions and updates accounts and other financial records from deposits to loans and credit balances. But we are different. We are not just cloud-native, lean and flexible - we are helping to revolutionise financial services globally. We are in a growth phase and we’ve only just begun.
To help us on our mission, we bring together people with the best skills and attitude. It doesn’t matter where you are from, what matters is the impact you have and your passion to make a difference.
We are looking for a passionate, skilled and enthusiastic Director of Product Marketing to join our team and help us develop the positioning, messaging, and go-to-market strategy for products while leveraging market insights to drive strategic prioritization. Lead cross-functional initiatives with marketing, product management, sales, and engineering, collaborating on product launch and promotion strategies to translate complex enterprise software products and their value to internal and external audiences in multiple modalities.
Your responsibilities will be:
Develop and execute go-to-market strategy for new products and featuresDevelop differentiated messaging for the features and benefits of Mambu products for a variety of use casesShape and inspire the world’s perception of Mambu’s valueDevelop go-to-market programs by segments, personas, and verticalsDefine and own messaging and market differentiation for distinct target audiencesAssist the marketing team in planning and executing demand and lead generation campaignsProduce customer lifecycle and customer marketing content to drive product adoption
Develop, implement, and manage processes around product marketing campaigns, including collateral and education programsCoordinate program for new product launches and existing product releases, and manage cross-functional implementationDevelop a marketing plan for Mambu products, including key activities and budgets to support the retention of existing customers and the acquisition of new customersWork closely with the sales organisation to improve productivity and help secure business at new accounts as well as to support up-sell/cross-sell opportunitiesEncourage collaboration with the product management team to launch new offerings and grow market share in key segments
Ensure PMMs collaborate across the organisationMaximize the impact of new product releases by ensuring the launch activities of the product management, marketing, and sales teams including external announcements, sales training, and upsell/cross-sell campaigns are coordinatedEnable PMMs to provide insightful, actionable product feedback and market intelligence to product and engineering teamsCoordinate development of sales playbooks, training materials, product brochures, objection handling scripts, and ROI/TCO models to help accelerate the on-boarding of new reps and improve sales productivityEnsure go-to-market teams are able to effectively position and sell solutions and win competitive dealsMake sure sales and support teams are educated about the product value for both buyers and users
Serve as the subject matter expertDevelop deep expertise in the capabilities of the Mambu product suiteParticipate in webinars and analyst briefings to ensure Mambu is seen as a thought leader in the Fintech space for BankingCoordinate the inclusion of the PMMs who are individual subject matter experts on their areas to inform strategic decisions being made by product and commercial teams
Build and lead a product marketing teamHire and manage competent Product Marketing Managers Perform strategic prioritization or Product Marketing efforts and competitive analysisMonitor product releases, partnerships, acquisitions, news, and customer wins from key competitors so see where processes and protocols could be improvedEnsure research competition and industry trends is being shared widely in orgAnalyze results to learn, iterate, and optimize product marketing strategy and execution
You have:8 years of experience in product marketingProduct marketing leadership experience in a fast-growing B2B technology businessAbility to build and lead teams in a fast-paced, constantly evolving business landscapeAbility to understand and translate technical complexity into clear, market-facing content for business and technical audiencesSuccess in leading cross-functional relationships across product management, corporate marketing, sales, legal, & engineering organisations across multiple time zones and geographiesKeen analytical skills and the ability to dig into customer data to formulate insights and recommendationsExceptional ROI-tracking skills and the ability to analyze the efficacy of current strategiesEffective people management skills when interacting with staff, colleagues, cross-functional teams, and third partiesProven ability to produce high-quality output under tight deadlines, with minimal guidanceDemonstrated expertise in writing short- and long-form product marketing contentProficiency writing about technology solutions, ideally for a marketing personaExcellent verbal, written, and interpersonal skills
Why Mambu?Mambu has over 250+ live deployments, helping to revolutionise financial services in more than 46 countries globally, and we're just getting started;We understand nothing ensures our customers' success more than a happy team, so Mambu is built on a culture of trust and a sense of ownership in everything we do;Mambu proactively takes the initiative to improve the industry for the better;Mambu is using top tool for development activities;Because you want more, you want to know how your lines of code impact the world.